Chap 1 and 2 Questions

Chap 1:

1) Is it better to use visual or verbal rhetoric?

2) How do you know when it is better to use a black & white rhetoric?

3) Does it only apply to cartoons?

Chap 2:

1) How is a brochure an effect technique for persuasion?

2) What role does ethos play in persuasion?

3) Is exaggeration an effect technique in persuasion?